11 / 07 / 2018
This is an advertisement key visual for "NIKE React" that I co-designed with NIKE brand designer, which have been published online and multiple media platform.
July of 2018, the new version of NIKE React running shoe was released, which is known for its elasticity and cushioning foam that creates a comfortable user experience while running. This advertisement key visual communicates the idea of resilience and vitality while springing.
I chose three best angle shots from the photography studio, and arrange them in the sequence of spring. The English slogan "NIKE REACT, GO FAR" is given from the global campaign, and I designed the typography of the Chinese slogan "路遥知我力” with similar aesthetics.
Final Advertisement Key Visual
Female and Male shoes for NIKE REACT EPIC and NIKE REACT ODYSSEY
(Due to NDA this work could only be seen with limit, please contact me for a passcode if I am applying to your company)