FA18_RN_React_W_GoFar_Poster_4x2_mock-up
FA18_RN_React_W_GoFar_Poster_4x2_mock-up

FA18_RN_React_W_GoFar_Poster_4x2_mock-up
FA18_RN_React_W_GoFar_Poster_4x2_mock-up

NIKE React_Female_0723
NIKE React_Female_0723

FA18_RN_React_W_GoFar_Poster_4x2_mock-up
FA18_RN_React_W_GoFar_Poster_4x2_mock-up

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BRAND DESIGN

NIKE REACT

11   /   07   /   2018

This is an advertisement key visual for "NIKE React" that I co-designed with NIKE brand designer, which have been published online and multiple media platform.

July of 2018, the new version of NIKE React running shoe was released, which is known for its elasticity and cushioning foam that creates a comfortable user experience while running. This advertisement key visual communicates the idea of resilience and vitality while springing. 

Portfolio 20190804_NIKE 02 copy.png
Portfolio 20190804_NIKE 02 copy 2.png

I chose three best angle shots from the photography studio, and arrange them in the sequence of spring.  The English slogan "NIKE REACT, GO FAR" is given from the global campaign, and I designed the typography of the Chinese slogan "路遥知我力” with similar aesthetics. 

FA18_RN_React_W_GoFar_Poster_4x2_mock-up
FA18_RN_React_W_GoFar_Poster_4x2_mock-up
NIKE React_Female_0723
NIKE React_Male_0723
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Final Advertisement Key Visual

Female and Male shoes for NIKE REACT EPIC and NIKE REACT ODYSSEY

See More--》 

NIKE 2019 Chinese New Year Shoebox Design

(Due to NDA this work could only be seen with limit, please contact me for a passcode if I am applying to your company)