UIUX/TRAVEL APP
POO'KU
4 Weeks
Anya Liu, Cindy Hu, Bryan Qi
A trip planning app for users to easier generates short travel plans based on their wishlist and our recommendation, providing a more efficient and customized experience.
Poo’ku is aiming to eliminate complicated filtrate and planning processes that they might feel stressed about during both individual and group trips.
12 / 10 / 2019
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OVERVIEW
OUR BIGGEST CHALLENGE,
OUTCOMES
OUR PROJECT,
revolves around how to make planning a trip as simple for our user as possible, while as thoughtful as we could. Our users have liked so many restaurant and places, how could they plan a trip easily and fast with limited time and budget?
includes collected materials such as secondary research and first-hand interview to help us better approach the challenge.
We want an approachable, thoughtful, collaborative, planning tool that helps our user plan their own unique itinerary as detailed as they’d like.
OUR DESIGNERS
NICE TO MEET YOU,
BRYAN QI
Research and graphic design support, contribute to wireframe and prototype.
ANYA LIU
Lead research and prototype designer, contribute to concept generation and group management.
CINDY HU
App wireframe and prototype designer, advertisement video director.
STRATEGY
RESEARCH
SECONDARY RESEARCH
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Planning an itinerary takes up to 7–14 days on average
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It was an “inefficient to use” itinerary because the places were in chaos, not routed for efficient travel.
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The biggest pain is not having a proper tool and having to use a combination of Word/Excel and Google Maps.
I'm a paragraph. Click here to add your own text and edit me. Let your users get to know you.
STRATEGY
PERSONA & USER JOURNEY MAP
To better approach our, we crafted these two user personas to help us better understand our targeted users’ needs and interests.
I should go to somewhere warm for this Christmas break
It's a wonderful time for me and my family to enjoy camping.
ALYSSA
20yr-old girl | College Student
She enjoys outside activities and has experience of traveling. She loves to share her trip reviews, post pictures and make Vlogs.
She often gets inspired by Youtube, and plan her trip on Excel.
BOB
48yr-old Man | Bank Manager
Married | One son
He does not have a lot of free time and not experience with digital travel planning. He often gets inspired by travel guiding books. He books his trip through travel agencies.
SCOPE & STRUCTURE
IDEATION
SKELETON & SURFACE
PROTOTYPING
WALKTHROUGH
IN DIFFERENT SCENARIOS
SCENARIO 1
GROUP TRIP PARTIALLY CUSTOMIZED
BOB | 5 Day Trip | Plan 3 days ahead
#1.Explore+Add to Wishlist
Explore, Planning, Wishlist, Account
Before planning a trip, users can apply a filter to search and get inspired on the explore page. This includes food, activity, accommodation, and sample trip plans.
During exploration, users could add interesting ideas to travel into their wishlist or directly add it to plan.
#2.Generate for you
The planning page allows two options of planning, "Plan It Yourself" and "Generate For You".
Generate For You: Make a plan for our users by analyzing data from their wishlist, and our suggestion based on their preference.
Plan It Yourself: This option allows for more customization.
We have the ability to generate up to 10 days trip. Both options allow edit for later.
There is flexibility in changing time, sequence, compare and switch planned items.
The plan comes with agenda, weather, map with optimal route, cost of the day.
3.Edit (add)
Users can add items in the plan, such as food, accommodation, activity, transportation, and self-defined activities.
4.Edit (compare)
An important feature is to compare and switch items in the plan.
There will be substitutes the system found based on the user's wishlist and analysis of user preference.
5. Book + Share + Enjoy Trip
According to research and feedback from user testing, we decided to move the booking to third party platforms.
Poo'ku support co-edit and split bills.
SCENARIO 2
INDIVIDUAL TRIP GENERATE BY ONE CLICK
ALYSSA | 5 Day Trip | Plan on the day arrived
Our software well accommodates to last-minute trip planning.
Explore+Edit Other's Plan Template
#1.Explore+ Add to wishlist
#2.Plan Trip
#3.Edit+Book
#4.Share + Enjoy Trip
SCENARIO 3
GROUP TRIP FULLY CUSTOMIZED
RYAN | 4 Day Trip | Plan 2 Weeks ahead
HIGH FIDELITY PROTOTYPE
FUTURE DEVELOPMENT
We would like to..
WHAT I HAVE LEARNED....
