UIUX/TRAVEL APP

POO'KU

4 Weeks

Anya Liu, Cindy Hu, Bryan Qi

A trip planning app for users to easier generates short travel plans based on their wishlist and our recommendation, providing a more efficient and customized experience.

 

Poo’ku is aiming to eliminate complicated filtrate and planning processes that they might feel stressed about during both individual and group trips.

12   /   10   /   2019

POOKU Advertisement 

OVERVIEW

​OUR BIGGEST CHALLENGE,

OUTCOMES

​OUR PROJECT,

revolves around how to make planning a trip as simple for our user as possible, while as thoughtful as we could. Our users have liked so many restaurant and places, how could they plan a trip easily and fast with limited time and budget?

includes collected materials such as secondary research and first-hand interview to help us better approach the challenge.

 

We want an approachable, thoughtful, collaborative, planning tool that helps our user plan their own unique itinerary as detailed as they’d like.

OUR DESIGNERS

NICE TO MEET YOU,

BRYAN QI

Research and graphic design support, contribute to wireframe and prototype.

ANYA LIU

Lead research and prototype designer, contribute to concept generation and group management.

CINDY HU

App wireframe and prototype designer, advertisement video director.

STRATEGY

RESEARCH

SECONDARY RESEARCH

  1. Planning an itinerary takes up to 7–14 days on average

  2. It was an “inefficient to use” itinerary because the places were in chaos, not routed for efficient travel.

  3. The biggest pain is not having a proper tool and having to use a combination of Word/Excel and Google Maps.

I'm a paragraph. Click here to add your own text and edit me. Let your users get to know you.

STRATEGY

PERSONA & USER JOURNEY MAP

To better approach our, we crafted these two user personas to help us better understand our targeted users’ needs and interests.

I should go to somewhere warm for this Christmas break

It's a wonderful time for me and my family to enjoy camping.

ALYSSA

20yr-old girl | College Student

She enjoys outside activities and has experience of traveling. She loves to share her trip reviews, post pictures and make Vlogs.

She often gets inspired by Youtube, and plan her trip on Excel.

BOB

48yr-old Man  | Bank Manager

Married | One son

 

He does not have a lot of free time and not experience with digital travel planning. He often gets inspired by travel guiding books. He books his trip through travel agencies. 

SCOPE & STRUCTURE

IDEATION

SKELETON & SURFACE

PROTOTYPING

WALKTHROUGH

IN DIFFERENT SCENARIOS

SCENARIO 1

GROUP TRIP PARTIALLY CUSTOMIZED

BOB | 5 Day Trip | Plan 3 days ahead

#1.Explore+Add to Wishlist

Explore, Planning, Wishlist, Account

 

Before planning a trip, users can apply a filter to search and get inspired on the explore page. This includes food, activity, accommodation, and sample trip plans. 

​During exploration, users could add interesting ideas to travel into their wishlist or directly add it to plan.

#2.Generate for you

The planning page allows two options of planning, "Plan It Yourself" and "Generate For You". 

Generate For You: Make a plan for our users by analyzing data from their wishlist, and our suggestion based on their preference

Plan It Yourself: This option allows for more customization.

We have the ability to generate up to 10 days trip. Both options allow edit for later. 

There is flexibility in changing time, sequence, compare and switch planned items.

The plan comes with agenda, weather, map with optimal route, cost of the day

3.Edit (add)

Users can add items in the plan, such as food, accommodation, activity, transportation, and self-defined activities. 

4.Edit (compare)

An important feature is to compare and switch items in the plan. 

There will be substitutes the system found based on the user's wishlist and analysis of user preference. 

5. Book + Share + Enjoy Trip

According to research and feedback from user testing, we decided to move the booking to third party platforms.

Poo'ku support co-edit and split bills. 

SCENARIO 2

INDIVIDUAL TRIP GENERATE BY ONE CLICK

ALYSSA | 5 Day Trip | Plan on the day arrived

Our software well accommodates to last-minute trip planning. 

Explore+Edit Other's Plan Template

#1.Explore+ Add to wishlist

#2.Plan Trip 

#3.Edit+Book

#4.Share + Enjoy Trip

SCENARIO 3

GROUP TRIP FULLY CUSTOMIZED

RYAN | 4 Day Trip | Plan 2 Weeks ahead

HIGH FIDELITY PROTOTYPE

FUTURE DEVELOPMENT

We would like to..

WHAT I HAVE LEARNED....

GET IN TOUCH:

Tel: 401-442-6191

Email: aliu03@risd.edu

2 college street, Rhode Island School of Design, Providence, RI

© 2023 by Anya Liu

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